In Part 1 of The 2 Part strategy we discussed the key difference between planned series and sequels. How dividing content in to multiple parts for articles, blog posts and viral reports help us to get more traffic and targeted list.

In this part let’s explore what to cover in Part 1 and what to cover in Part 2, where to end Part 1 and how to divide your content for maximum exposure.

Let’s go back to the example we referred to in Part 1 of this series. Lord of The Rings Part 1 ends at a point where you really want to know what happens next, it’s not an abrupt ending but it’s not a complete ending either. It will keep you wanting to know more. It’s a human psychology that we want to see an end of what we started. Our mind needs a logical completion or a loop closure that’s the primary reason for success of 2 or 3 part series.

Let’s see how to divide your content for maximum exposure. When you are writing your article or blog post, write it as one piece, in case you are uncomfortable writing a two part series. Once you are done writing, divide your article, post or ebook in to 2 parts.

Each part should be logically complete by themselves, so that a person who is reading any part shouldn’t feel left out, but if they want to get the best out of the content shared by you, they have to read the other part.

Once you have written the content in single piece and divided in to 2 logical chunks, you will need to do couple of changes. You will need to write a summary for Part 1 that summarizes what you covered in Part 1 and create anticipation for Part 2. Leave them at a point so that they want to know more. You will also need to create intro for Part 2 to establish a connection with Part 1 and it should act as quick recap of what’s covered in part 1. The other change you will need to make to create more anticipation, is to have logical links or cross reference of both parts in each other. In Part 1 I had mentioned that I will cover what to write in Part 2 and how to divide the content and in this part I mentioned about the example I covered in Part 1.

If you are submitting article to article directories, your signature file should be highly customized to let the readers know that there is even more exciting article available on your site, it gives them advance information about the topic they just read. If your Part 1 is good, readers are bound to click the link and visit your site to read part 2. Same strategy can be applied for Blog posts.

For short reports or viral reports, when you divide your content, ensure that Part 1 contains meatier content; let’s say you are discussing 30 best copywriting tips.  Put the Top 10 in part 1 and in the beginning as well as in the end of the report put in a link to your site where people have to opt-in to get Part 2 and 3 of the report series.

Another strategy that you want to implement similar to movies, don’t release the complete series together, release the part 2 after a gap, so that there is enough curiosity and anticipation for it. This is to ensure that people are ready for the consumption of part 2.

So, there we are at the end of 2 part series about the 2 part strategy for driving huge traffic and targeted list building. Divide your content at a logical point that gives them a sense of incompleteness, submit part 1 to free sources and get link back to your site, drive traffic to your site; have cross references in part 1 about what you will cover in part 2 to create anticipation and release the part 2 after the gap.

Have you tried this strategy? What kind of results did you achieve?

As per the age old saying online, “Money is in the list” so, the bigger your list, the bigger fortune for you to tap into.

Let’s see 10 tips for getting more subscribers:

1. Include a call to action at the end of your blog posts.

Let your visitors know that if they like your blog posts, they’ll love your newsletter content. That’s because you save some of your best niche tips, tricks and secrets for subscribers.

To get more subscribers, include a link to your landing page at the bottom of your posts, along with a reason to click on that link.

Example: Discover 101 more weight loss tricks for free – click here!

2. Encourage a viral effect.

You can get more subscribers simply by including a note at the bottom of every newsletter where you encourage your existing subscribers to forward your email to their friends, family and colleagues who could benefit from the information.

Example: “Do you know someone else who could benefit from these dog training secrets? Please forward this email to them – they’ll thank you for it!”

3. Use your forum signature file to get new subscribers.

If you’re visiting busy niche forums, include an ad and a call to action in your forum signature.

Example: “Free report reveals the health secrets your doctor doesn’t want you to know! Click here to claim your copy now…”

4. Point your Twitter followers to a free report.

You can use Twitter.com as well as other social media sites (like Facebook.com) to grow your list. Simply point your fans and followers towards your squeeze page to pick up a free report. Include this link on your profile page as well as in some of your posts (“tweets”).

5. Embed your links in your products.

Sometimes people share your digital products with their friends. Sometimes they give away or sell pirated copies of your product. Either way, you can benefit from this if you include links to your squeeze page in your paid products.

6. Drive traffic to your landing page using videos.

You can create YouTube.com videos for the sole purpose of driving traffic to your newsletter sign up page. To get the best results, include a call to action at the end of your video where you promise viewers they can get the second part of the video – for free – when they join your list.

7. Tap into Squidoo to get new subscribers.

Create Squidoo.com pages around niche topics with the purpose of driving visitors to your landing page. In other words, when including links in your Squidoo page, consider making as many as possible point to your squeeze pages.

8. Co-promote with others in your niche.

Here you can swap endorsements with your partners. You can post your endorsements on your respective blogs as well as in your newsletters. I’ve also very successfully done ad swaps where I swap ads with other marketers.

9. Unleash the power of content marketing.

First create a multi-part article series around a niche topic. Then upload Part 1 to the article directories (such as EzineArticles.com, GoArticles.com and IdeaMarketers.com) and upload the rest of the series to your autoresponder. Use your article byline to encourage people to get the rest of the series (starting with Part 2) by clicking through to your squeeze page.

10.Form a newsletter co-op.

Do a co-registration deal with one or more people in your niche. That is, when a prospect joins your partner’s newsletter, they also get the option of joining your newsletter at the same time (simply by checking a checkbox).

You can use each of these ten methods to get dozens, hundreds or even thousands of new subscribers. The important thing is to choose one and do it over and over again. Then, try another. Just imagine how big your list will be once you apply all these methods.

Which is your favorite technique? Do you have any technique that gets you subscribers like crazy?